"When Napoleon said, 'Circumstance? I make circumstance‚' he expressed very nearly the spirit of the public relations counsel's work": Rare First Edition of the first book ever written about the public relations industry Edward Bernays Classic Crystallizing Public Opinion; Signed by Him

  • Crystallizing Public Opinion.

Crystallizing Public Opinion.

$10,000.00

Item Number: 5762

New York: Bonit & Liveright, 1923.

First edition of Bernays’ landmark work. Octavo, original cloth. Boldly signed by Edward L. Bernays on the front free endpaper. Near fine in a very good dust jacket with a few small chips and wear.  Housed in custom half morocco clamshell box. Rare in the original dust jacket and signed.

A seminal work on how public opinion is created and shaped, Edward Bernays’s classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. Bernays as the originator of modern public relations, and Bernays was named one of the 100 most influential Americans of the 20th century by Life magazine.

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