First Edition of Edward L. Bernays' Public Relations; Inscribed by Him
BERNAYS, Edward L.
Item Number: 81028
Norman, OK: University of Oklahoma Press, 1952.
First edition of Bernays’ classic work regarding public relations. Octavo, original cloth. Presentation copy, inscribed by the author on the on the front free endpaper, “To Ivan Black- in memory of our TV adventure of informing, persuading and adjusting- Edward L. Bernays July 1, 1952.” Included is a one page autographed signed letter on Bernays’ letterhead asking whether the theatrical publicity industry used his theories. Near fine in a very good dust jacket. Rare and desirable signed.
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. Public Relations provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.