"While most reindeers' noses are brownish and tiny, poor rudoplph's was red, very large and quite shiny": First Edition of Rudolph The Red-Nosed Reindeer
Rudolph the Red-Nosed Reindeer.
May, Robert L.
Item Number: 14048
Montgomery Ward, 1939.
First edition, first printing of this beloved Christmas tale, written exclusively for Montgomery Ward by Robert L. May, with 41 illustrations by Denver Gillen. Small quarto, original pictorial wrappers, as issued. In very good condition with a tear to the front panel and small closed holes to the interior of the bottom text, not affecting the front panel.
The story is written as a poem in the meter of "'Twas the Night Before Christmas." Rudolph's first screen appearance came in 1944, in the form of a cartoon short produced by Max Fleischer for the Jam Handy Corporation, that was more faithful to May's original story than Marks' song (which had not then yet been written). It was reissued in 1948 with the song added.