First Edition of Edward L. Bernays' Public Relations; Signed by Him
BERNAYS, Edward L.
Item Number: 55072
Norman, OK: University of Oklahoma Press, 1952.
First edition of Bernays’ work regarding public relations. Octavo, original cloth. Signed by Edward L. Bernays on the front free endpaper. Near fine in a very good dust jacket with some tape repair. Rare and desirable signed.
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. Public Relations provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.