"For the greater good to prevail, we need to give ourselves a greater public": First Edition of PR!: A Social History of Spin; Lengthily Inscribed by Stuart Ewan
PR!: A Social History of Spin.
Item Number: 74789
New York: Basic Books, 1996.
First edition of this thorough history of public relations. Octavo, original half cloth. Presentation copy, inscribed by the author on the half-title page, “For John: For the greater good to prevail, we need to give ourselves a greater public, Best Stuart Ewen.” Fine in a fine dust jacket.
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
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CT: Ralston Society, 1937.
First edition of this classic bestseller, which has sold over 100 million copies. Octavo, original cloth. Boldly signed by Napoleon Hill on the front free endpaper. Near fine in a near fine dust jacket. Housed in a custom half morocco clamshell box. This is the first example of a first printing we have seen signed. Rare and desirable.
“Poor little doggie, you saved HIS child!”: First Edition of Mark Twain's A Dog's Tale; In the Rare Original Dust Jacket
New York: Harper & Brothers Publishers, 1904.
First edition of Twain’s famous dog story. Octavo, original cloth. Contemporary inscription to the front free endpaper, near fine in the rare original dust jacket with wear and tear and some writing on the front panel. Illustrations by W. T. Smedley. BAL 3483.
St. Paul: Western Golf Publishing Co, 1927.
First edition of this early golf instructional manual. Octavo, original cloth, illustrations from photographs. Some light dampstaining, near fine in the rare original dust jacket. Murdoch 203; D&M 15090; D&J D14740.