"For the greater good to prevail, we need to give ourselves a greater public": First Edition of PR!: A Social History of Spin; Lengthily Inscribed by Stuart Ewan
PR!: A Social History of Spin.
Item Number: 74789
New York: Basic Books, 1996.
First edition of this thorough history of public relations. Octavo, original half cloth. Presentation copy, inscribed by the author on the half-title page, “For John: For the greater good to prevail, we need to give ourselves a greater public, Best Stuart Ewen.” Fine in a fine dust jacket.
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
Other Books by this Author
“The starting point of all achievement is DESIRE. Keep this constantly in mind. Weak desire brings weak results, just as a small fire makes a small amount of heat": Rare First Edition of Napoleon Hill's Think and Grow Rich; Signed by Him
CT: Ralston Society, 1937.
First edition of this classic bestseller, which has sold over 100 million copies. Octavo, original cloth. Boldly signed by Napoleon Hill on the front free endpaper. Near fine in a near fine dust jacket. This is the first example of a first printing we have seen signed. Rare and desirable.
Courrier Sud, Vol de Nuit, Terre des Hommes and Pilote de Guerre; Each Lengthily Inscribed by Antoine de Saint-Exupery
Paris: Librarie Gallimard, 1931-42.
Early printings of Saint-Exupery’s first four books. Octavo, four volumes bound in contemporary cloth. Each volume lengthily inscribed by Antoine de Saint-Exupery on the half-title page. In the author’s first novel, Courrier Sud, “Pour Madame Stokes, Avec le hont que j’eprouve a signer ce pache de jeunesse. Et en respectueux hommages Antoine de Saint-Exupery.” In his second novel, Vol de Nuit, which deals with his experiences as an airmail pilot, “Pour Madame Stokes, cher que’on retrouve une atmosphere de France en respectueux hommages Antoine de Saint- Exupery.” In his third novel, Terre des Hommes, which went on to win the Grand Prix of the Académie Française, “Pour Madame Stokes, en souvenir d’une epoque recuse ou la Terr des Hommes etait en pix et en respectueux hommages Antoine de Saint- Exupery.” And, finally, in Saint-Exupery’s Pilote de Guerre, his memoir of his role in the French Air Force as pilot during the Battle of Paris in 1940, “Pour Madame Stokes, ces souvenirs d’une pilot de ligne change en Pilote de Guerre et en hommage respectueux, Antoine de Saint-Exupery.” Each volume is in very good condition. An exceptional collection.
Boston: Beacon Press, 1971.
First edition in English of Habermas’ classic work. Octavo, original half cloth. Signed by Jurgen Habermas on the front free endpaper. Sociologist Daniel Bell’s copy, with his signature and his extensive notes throughout. Translated by Jeremy J. Shapiro. Near fine in a very good dust jacket. Jacket desiged by Richard C. Bartlett.
Henry Landau's All's Fair: The Story of the British Secret Service Behind the German Lines; Signed by Him
New York: G.P. Putnam's Sons, 1934.
Early printing of Landau’s biography of his time in the British Secret Service. Octavo, original cloth. Signed by the author on the front free endpaper, “Captain Henry Landau.” Near fine in a good dust jacket with some wear and tear. Uncommon signed.