"A good advertisement is one which sells the product without drawing attention to itself": First Edition of Ogilvy On Advertising; Signed by David Ogilvy
Ogilvy On Advertising.
Item Number: 2719
New York: Crown Publishers, 1983.
First edition of one of the most important works on advertising ever published. Octavo, original cloth. Signed by David Ogilvy on the title page. Fine in a fine dust jacket. Rare signed by the legendary advertising innovator.
In this book Ogilvy excoriates exhibitionists and entertainers who regard advertising as an art form. "When I write an advertisement, I don't want you to tell me that you find it 'creative'. I want you to find it so interesting that you buy the product". Advertising Age says, "David Ogilvy stands alone as creative king of the advertising world."