"A good advertisement is one which sells the product without drawing attention to itself": First Edition of Ogilvy On Advertising; Signed by David Ogilvy
Ogilvy On Advertising.
Item Number: 99780
New York: Crown Publishers, 1983.
First edition of one of the most important works on advertising ever published. Octavo, original cloth, illustrated. Signed by David Ogilvy on the front free endpaper. Fine in a near fine dust jacket. Jacket design by James K. Davis. Rare signed by the legendary advertising innovator.
In this book Ogilvy excoriates exhibitionists and entertainers who regard advertising as an art form. "When I write an advertisement, I don't want you to tell me that you find it 'creative'. I want you to find it so interesting that you buy the product". Advertising Age says, "David Ogilvy stands alone as creative king of the advertising world."