Rare First Issues of one of the most premier fashion magazines in 18th century France, Le Journal Des Dames et Des Modes; with 32 full color hand-illuminated fashion engravings
Journal Des Dames et Des Modes (Journal of Ladies of Fashion).
Item Number: 82406
Francfort Sur le Mein: Aux Dames, 1812.
Rare first issues of one of the most premier fashion magazines in 18th century France, Le Journal Des Dames et Des Modes. Octavo, 2 volumes, bound with issues 13 to 26 in Volume I and issues 27 of 59 in Volume II with a hand colored engraved frontispiece depicting female models in period Parisian costume to each issue. An exceptional piece illustrating an important era in the history of French fashion.
One of the earliest French illustrated fashion magazines, Journal Des Dames et Des Modes was created by the bookseller Jean- Baptiste Sellèque in 1797 and acquired in 1801 by Pierre Antoine Leboux of La Mésangère. The social and political upheaval of the French Revolution created a period break in French fashion, under the Reign of Terror signs of luxury and wealth could be interpreted as a provocation and were suppressed. With the establishment of the Directory in 1795, French fashion saw a revival which was accompanied by the appearance of specialized women's fashion magazines including la Mésangère and Journal Des Dames et Des Modes. With their most important contents being the full-color fashion engravings included in each publication, the production of such magazines required a large production team including models, sketch artists, etchers, illuminators, and folders. Le Journal Des Dames et De Modes became so successful in its day even its counterfeits flourished, the surviving copies continue to exist as a veritable encyclopedia of the costume and decoration of the end of the Revolution, the Consulate and the Empire.