Go: A Kidd’s Guide to Graphic Design.

KIDD, Chip .

$975.00

Item Number: 149793

New York: Workman Publishing, 2013.

First edition of this classic of graphic design. Quarto, original illustrated boards, illustrated throughout, photographs by Geoff Spear. Signed three times by Chip Kidd, once on the front panel, on the title page and again on the rear panel. Rare and desirable signed.

Graphic design is everywhere we look—from the colors on a box of cereal to advertisements plastering the walls of buildings to the shapes of labels on toothpaste tubes and shampoo bottles. Illustrious graphic designer Kidd, who, among other things, created the iconic cover of Michael Crichton’s Jurassic Park (1990), introduces kids to design elements they likely take for granted. But Kidd dispenses with the boring technical jargon and instead presents a rich, colorful, and captivating overview of the things designers consider every day. He clearly and engagingly explains concepts such as form, color, typography, and scale, but he relies far more on delicious full-page visuals of book covers, advertisements, vintage posters, and photographs to illustrate his points. The chapter on typography in particular makes excellent use of images to demonstrate concepts. Apart from geeking out about design elements, however, Kidd’s primary goal is to encourage aspiring designers to pay attention to graphics they see every day in their favorite book covers, ads, and posters and to use this newfound knowledge to create their own designs.