"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares": First Edition of Rosser Reeves' Reality in Advertising; Signed by Him
New York: Borzoi/ Alfred A. Knopf, 1961.
First trade edition, published after the privately printed Ted Bates edition. Octavo, original blue cloth, slipcase. Signed by the author on the front free endpaper, “With a promise that this is a very short, short book! Rosser Reeves Oct 8, 1962. Fine in the original glassine wrapper in a fine slipcase. Rare signed.
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