New York: Atheneum, 1963.
First edition of this seminal work on advertising. Octavo, original cloth. Warmly inscribed by the author in the year of publication on the front free endpaper, “Willis Shank from David Ogilvy with gratitude and admiration November 1963.” Fine in a near fine dust jacket with a touch of rubbing. On the verso of the dust jacket there are “samples of David Ogilvy’s wizardry,” and it unfolds to reveal six advertisements he created.
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