"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares": First Edition of Rosser Reeves' Reality in Advertising; Signed by Him
New York: Borzoi/ Alfred A. Knopf 1961.
First trade edition, published after the privately printed Ted Bates edition. Octavo, original blue cloth, slipcase. Signed by the author on the front free endpaper, “With a promise that this is a very short, short book! Rosser Reeves Oct 8, 1962. Fine in the original glassine wrapper in a fine slipcase. Rare signed.
Price: $2,000.00 Item Number: 30014
"Suddenly I was alone in the world. I didn't know anybody. No one knew me; and no single person liked me": First edition of Rosser Reeves' singular novel
New York: The Vanguard Press 1980.
First edition of television advertising pioneer Rosser Reeves’ singular novel. Octavo, original half cloth. Signed and dated by the author on the front free endpaper, “Rosser Reeves, Sept 9, 1980.” Fine in a near fine dust jacket.
Price: $100.00 Item Number: 88143