Ogilvy, David.

Ogilvy On Advertising.

New York: Crown Publishers, 1983. First edition of one of the most important works on advertising. Octavo, original cloth. Signed by David Ogilvy on the title page. Fine in a near fine dust jacket. Housed in a custom quarter morocco case. Rare signed by the legendary Ogilvy.

In this book Ogilvy excoriates exhibitionists and entertainers who regard advertising as an art form. "When I write an advertisement, I don't want you to tell me that you find it 'creative'. I want you to find it so interesting that you buy the product." "David Ogilvy stands alone as creative king of the advertising world" (Advertising Age).

Item #2719